Digital Marketing Training Course

Course Objective

The course objective is to teach the SEO training skills to candidate practically.

Introduction

Marketing in the digital environment involves advertising a service out to the maximum visitors and increasing the overall reach of the product. SEO is the systematic promotion of a website/ online business through a specific method of streamlining and facilitating the search engine crawler. This also includes indexing techniques that enhance search queries and deliver the most relevant results for each search.

In this SEO course in Lahore, we will be rectifying misconceptions, handling analytics practices as well as discussing the newest and latest updates and how they will affect SEO practices.

By the end of this course, the students will have perfected General to advanced SEO techniques, Social Media, and Search Engine Advertising; and acquired in-depth knowledge to rule the practical Digital World. The sole purpose of the course is to build Professional Leaders, individuals who will be fully aware of their potential and the power of digital assets at their disposal.

Eligibility Requirements

Candidate must have moderate knowledge of digital marketing, social media, basic web development and search engine.

Course Outline of Digital Marketing/ SEO

01.Lecture 1: Introduction to SEO

• Introduction to SEO Terminologies
• Black, Grey and White hat SEO
• On-Page SEO vs. Off-Page SEO
• Black Hat Vs Grey Hat Vs White Hat

02.Lecture 2: SEO Algorithms and Methodologies

• Introduction to Google Algorithms
• Search Engine Methodologies
• Determine Relevance and Popularity
• Cloaking, Keyword Stuffing

03.Lecture 3: Starting points to SEO + Milestones

• Introduction to Keyword Research
• Importance of Domain Name
• Defining Practice Tasks Lab Activities
• How to Setup and Run Personal Blog

04.Lecture 4: ON Page SEO – Basics

• What is ON Site Optimization
• Navigation Hierarchy and Text Links
• Improve the Structure of URLs
• On Site Factors
• Meta Tags
• Keyword Density

05.Lecture 5: ON Page SEO – Part 2

• Heading Optimization
• Metadata Tools
• Image Optimization
• Inbound Links / Outbound Links
• Content Curation
• Internal linking

06.Lecture 6: Content Is the King

• SEO Copywriting (Content Optimization)
• Website Coding Optimization/ Validation
• Duplicate Content/ Causes and Solutions

07.Lecture 7: Sitemaps + Data Mining

• Robots Txt
• Sitemaps
  • Images Sitemap
  • Video Sitemap
  • Sitemap Tools

08.Lecture 8: Competitor Analysis

• Types of Competitors
• Competitor Analysis
• Competitor Analysis Tools and Tricks

09.Lecture 9: Website Testing and Analysis

• Introduction of SEO Tools
• 3rd Party SEO Tools
• Google Tools
  • Search Console
  • Google Analytics
  • Google Tag Manager
  • Google Adwords
  • Google AdSense
  • Google Page Insights

10.Lecture 10: OFF Page SEO

• Social Media Marketing
• Community Creation in Social Networking Sites
• Blogging / Micro Blogging / Web 2.0
• Forum Postings

11.Lecture 11: OFF Page SEO Part 2

• Search Engine Submission
• Directory Submission
• Social Bookmarking
• Link Exchange
• Link Baiting
• Cross-Linking
• Photo Sharing
• Video Promotions
• Business Reviews

12.Lecture 12: Local SEO

• Local Listings & Yellow Pages
• Article Submission
• Press Release Promotion
• Classifieds Submission
• Social Shopping Network

13.Lecture 13: SEO to Ecommerce Websites

• Product Submission
• Answers
• CSS, W3C & RSS Directories Submission
• PPC Ad Campaign
• Social Media Campaigns

14.Lecture 14: Technical SEO

• SERP Snippet
• Structure Data Markups
• Website Performance Benchmarking
  • Render-blocking JavaScript and CSS
  • Mobile Friendliness Optimization
  • Leveraging Browser Caching
  • Avoiding Landing Page Redirects
  • Prioritizing Visible Content
  • Minify CSS, HTML and JavaScript
  • Optimize Images
  • Specify a Vary: Accept-Encoding Header
  • Specify Image Dimensions
  • Avoid Bad Requests
  • Serve Scaled Images
  • Specify a Cache Validate
  • Avoid a Character Set in the Meta Tag

15.Lecture 15: Technical SEO Part 2

• Remove Query Strings From Static Resources
• Enable gzip Compression
• Micro Data Schema
• CSS Validation
• Breadcrumbs Optimization
• URL Canonicalization

16.Lecture 16: Advanced OFF Page SEO

• Broken Link Building Strategy
• Discover Untapped Keywords
• Republishing / Remarketing
• Breaking Adwords Code to Improve Meta Data
• Link Prospect
• Distribution of Link Juice
• Outreach Techniques
• Introduction to Google Algorithms
• Reverse Engineer with SERPs

Course Outcomes

By successfully completing this course, students will be able to:

• Understand the implications of digital marketing in the modern scenario
• Analyse the usage of digital marketing media in the development of an online presence
• Formulate plans for digital marketing of online businesses
• Integrate SMM tools into an effective marketing and public outreach strategy
• Choose a variety of publishing platforms to build an online presence with data collection and social links

Next Batch Start Date
23th October, 2017

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